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BRAND

MIH’s logo and other branded elements are key to our company’s unique identity and differentiation. These assets may not be used in any manner that isn’t expressly authorized in writing by MIH.

Our Value

MIH is powered by the members in our Open EV Alliance. With collective wisdom, we build the next generation of EV, autonomous driving, and service applications to transform the mobility industry. Our core values are:

Tone of Voice

Simple

Authentic

Confident

Writing Our Brand

When communicating our name or tagline in written text, please use the following format:

Master Brand

MIH

Mih mih MiH

MIH with Category

MIH Consortium

MIH CONSORTIUM

Tagline

Mobility in Harmony

Mobility In Harmony

Name on Social Media

MIH | Mobility in Harmony

If “|” is unacceptable (e.g. Facebook), please use “MIH - Mobility in Harmony” as an alternative.

ELEMENTS

Overview

Here is a snapshot of all the elements making up our brand. Each element has a specific role and a relationship with the others. The following contents outline each element and how to put it all together.

Logo

The MIH logo is one of our brand’s most important and recognizable assets. It will appear on almost every piece of communication. It has been specially created and is unique to MIH. The spacing and proportion for the symbol and logotype are shown below:

Always use master digital artwork. Never try and recreate the logo yourself.

Color (and specifically the color green) is one of the most important elements in signalling MIH communications. Please choose as discripted for best distinctiveness.

1Dual-Tone

Whenever possible use the MIH logo as this dual-tone color version with enough clear space and solid color background.

    • PANTONE Process Black C (Opacity: 92%)

      C0 / M0 / Y0 / K100 (Opacity: 92%)

      R28 / G31 / B30

      HEX: #1C1F1E

    • PANTONE 5635 U

      C42 / M20 / Y34 / K12

      R141 / G157 / B148

      HEX: #8D9D94

    • PANTONE 5625 U

      C50 / M25 / Y40 / K21

      R121 / G137 / B129

      HEX: #798981

    • N/A

      C0 / M0 / Y0 / K0

      R255 / G255 / B255

      HEX: #FFFFFF

2Monochrome

The dual-tone color version is preferred but the other variations are permitted when necessary to allow strong visual clarity on different backgrounds.

High Contrast:

The black and white color versions are for standout on complexed background.

  • Black

    • PANTONE Process Black C

      C0 / M0 / Y0 / K100

      R0 / G0 / B0

      HEX: #000000

  • White

    • N/A

      C0 / M0 / Y0 / K0

      R255 / G255 / B255

      HEX: #FFFFFF

Gentle Contrast:

Please use this gentle contrast version when the logo is shown repetitively (e.g. Presentations) to avoid visual fatigue caused by high contrast.

  • Dark Gray

    • PANTONE Black 3U

      C79 / M73 / Y71 / K45

      R51 / G51 / B51

      HEX: #333333

  • Ivory White

    • PANTONE Warm Gray 1U - 25% tint

      C0 / M1 / Y1 / K2

      R240 / G240 / B236

      HEX: #F0EFEC

3Metallics

The logo should not be colored when it is shown in metallic texture.

Variants & Minimum size

Here are listed the minimum sizes to be used for variant versions of our logo:

1Logo

    • Minimum
      size

    • In print

      5mm

    • On screen

      12px

2Logo + Category

    • Minimum
      size

    • In print

      10mm

    • On screen

      48px

    • Minimum
      size

    • In print

      17mm

    • On screen

      54px

    • Minimum
      size

    • In print

      7mm

    • On screen

      20px

    • Minimum
      size

    • In print

      17mm

    • On screen

      54px

6Symbol Only

    • Minimum
      size

    • In print

      2mm

    • On screen

      3px

Positioning & Clear Space

To ensure prominence and legibility, the logo is always surrounded by an area of clear space which remains free of other components. The MIH logo is to be either centered or positioned in the corner:

1Center

When the logo is positioned in the center, please make sure there is 2A clear space between canvas edge.

The clear space area around the logo is a minimum and should be increased wherever possible.

2Corner

When the logo is positioned in the corner, please make sure there is 1/2X clear space on left and right, and Y clear space on top and bottom.

Our logo can sit in four corners. Stick to one position of an application. Top left is preferred.

Misuse

Typography

1English

Headline

Poppins

Preferred Weights: 500, 600, 700

Body Copy

Inter

Preferred Weights: 300, 400

Substitute Font:

Arial can be used as a substitute font when Poppins and Inter are not available.

Headline

Arial Bold

Body Copy

Arial Regular

2Chinese

Headline

Noto Sans JP

Preferred Weights: 500, 700

Body Copy

Noto Sans JP

Preferred Weights: 300, 400

Substitute Font:

Please use a sans-serif font as Chinese substitute font when Noto Sans JP is not available. For example, PingFang (蘋方) or Microsoft YaHei (微軟雅黑) are both preferred.

Headline

PingFang Semibold

Microsoft YaHei Bold

Body Copy

PingFang Light

Microsoft YaHei Light

Color Palette

Color provides a powerful means of identification. Through consistent application, our color palette will become an essential tool in building a distinctive and recognizable brand.

1Primary Palette

  • Neutral Green

    PANTONE 5635 U

    C42 / M20 / Y34 / K12

    R141 / G157 / B148

    HEX: #8D9D94

  • Dark Gray

    PANTONE Black 3U

    C79 / M73 / Y71 / K45

    R51 / G51 / B51

    HEX: #333333

  • Ivory White

    PANTONE Warm Gray 1U - 25% tint

    C0 / M1 / Y1 / K2

    R240 / G240 / B236

    HEX: #F0EFEC

  • White

    N/A

    C0 / M0 / Y0 / K0

    R255 / G255 / B255

    HEX: #FFFFFF

2Secondary Palette

  • Dusty Blue

    PANTONE 5425 U

    C57 / M27 / Y14 / K10

    R122 / G141 / B156

    HEX: #7A8D9C

  • Lavender Gray

    PANTONE 5285 U

    C41 / M36 / Y8 / K6

    R155 / G157 / B166

    HEX: #9B9DA6

  • Beige

    PANTONE 7529 U

    C20 / M23 / Y28 / K5

    R181 / G165 / B15

    HEX: #B5A597

Example

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